Denmark, Sweden, Norway, Finland

Benny Egholm Sørensen is a partner and senior advisor as well as the founder of SØRENSEN – Connecting Markets, a consultancy firm specializing in helping companies expand into Scandinavia. With over 30 years of experience in management consulting, he has helped countless companies develop and implement targeted and successful strategies for entering the Scandinavian market. His career began in 1983 with a diploma in business language, followed by the successful development of sales structures in Baden-Württemberg and Bavaria for Buch & Deichmann and in Germany for KT-Strømpen. In 1991, he became the Danish trade delegate of the Danish Ministry of Economic and Business Affairs in Hannover, where he represented the Danish economy in the German market. In 1994, he founded SØRENSEN – Connecting Markets to support companies in their expansion plans by providing practical and innovative solutions. For 25 years, Benny has represented the state of Lower Saxony in Scandinavia and since 2018 he has also represented the German Federal Association for Small and Medium-sized Businesses (BVMW) in Scandinavia.

 

Scandinavia, consisting of Sweden, Norway and Denmark, as well as Finland, is characterized by its diverse geography and economic strength. The region extends from the coasts of the North and Baltic Seas to the northern polar regions and is known for fjords, forests and mountains. Economically, Norway is a major exporter of oil and natural gas, while at the same time investing heavily in renewable energies such as hydropower. Sweden is a center for technology and innovation, home to global companies such as Volvo and Spotify. Denmark plays a central role in international trade with its maritime industry and Maersk. Life science, IT, wind energy and water technology, as well as logistics, are also leading industries with a strong global reputation. In addition, the region benefits greatly from tourism year after year. Scandinavia combines economic success with social prosperity and sustainability, making the countries role models in Europe.